i'm zelda

It all started with my first business venture at the age of ten, entrepreneurship has always been in my blood.

I got laser-focused on learning everything I could about cash flow and profitability. In just 12 months, I quadrupled my profit margin — not by working harder, but by finally understanding my numbers and creating intentional systems that actually moved the needle.

Now, I help photographers do the same: master profit, pricing, and cash flow so they can keep more of what they earn and build a sustainable business.

Ready to ditch the overwhelm and step into profit clarity? You’re in the right place.

Fast forward a few decades (plus a few big lessons and "what was I thinking?" moments later), and I’d launched multiple businesses, made plenty of mistakes, and learned the hard way just how important financial clarity really is.

I invested deeply in my own education and personal development. And while I’ve always been a systems and spreadsheets kind of girl, it wasn’t until I became a single mom facing a serious financial wake-up call that I truly leveled up.

So you can feel confident with your cash flow, take control of your profit, and build a business that supports the life you truly want — one rooted in abundance, freedom, and joy

My Superpower?

Helping you cut through the confusion, get clear on your numbers, and map out a practical path to reach your financial goals.

Fun Fact