i'm zelda

It all began with my first business venture at the age of 10, entrepreneurship is in my blood and in my heart.

I’m a data and spreadsheet girl at heart and while I’ve been budgeting, systematising, and learning about finance and investing for years, after experiencing the financial shock of becoming a single mom I knew that I had to get laser-focused and level up my money game like it was nobody's business. That’s when I became even more obsessed and committed to figuring out EVERYTHING I could about both business and personal finance. 

Fast forward a few decades and a few more business ideas later, where I made all the mistakes and learned some business and financial lessons the painfully hard way! Since then I've invested heavily in my own education and personal development to bridge those gaps in my business acumen, 

I empower photographers and creatives like you to master business and personal cash flow, so that you can hit your financial goals and have the kind of business and life you actually want — one of abundance, freedom and joy.

My Superpower?

I've got a knack for transforming financial overwhelm into crystal-clear clarity, and reverse engineering financial goals into actionable, achievable steps to get you there.

Fun Fact