make more profit with less hustle

Helping photographers master PROFIT, pricing and cash flow so YOU CAN finally keep more of what you earn

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I’m a photographer-turned-business educator, and I know how frustrating it feels to be fully booked…but still barely covering your expenses.

I used to undercharge, feel overwhelmed with my finances, and think the answer was more bookings. Everything shifted when I learned how to set profitable pricing, manage cash flow and run my business for profit—not just bookings.

Now I help other photographers do the same—with simple systems, profit strategies and money mindset shifts that actually work.

Hi friends, I’m Zelda

Photography Business Educator

Professional Photographer

PROFIT STRATEGIST

Devoted Mom

Host of the Good with Money podcast

to turn cash flow confusion into clarity, confidence and profit?

Let’s get laser-focused on growing your profit margins and reaching your financial goals this month, quarter, year and beyond.

Your ultimate profit planning guide is here – it's everything you need to make the most powerful system in my business work for you too. It's time to let go of doing things the hard way!

Are you ready

You’re in the right place.

SHOW ME THE PROFIT PLANNER

Must-listen episodes

The money, business and mindset podcast for photographers that dishes up all the wisdom, mistakes and lessons I've learned through 14 years in the photography world. Think of it as mini-trainings designed to help you grow your business and your bottom line, so that you can create the business and life you truly want!

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GOOD WITH MONEY

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